I am not a fan of Gwyneth Paltrow, I don’t follow Goop and I am not into celebrity endorsed brands and products. However, I am always interested in trying new green mascaras as it is one area where most brand do not deliver.

I placed an order for other products via www.thebeautyaholicshop.com and I was pleasantly surprised when they sent me a full size sample of the Juice Beauty mascara to try!


PERFORMANCE: it is very good. It stays put and it does not flake. These are two of my main pet peeves with other mascaras as I dont like the raccoon eyes effect. The formula is on the dry side and this is the only negative as it requires a lot of careful application and layering. But wet formula and no flaking dont get on so I am OK with this compromise.

It is possible to apply one layer for a natural effect or a second layer for a more volumising affect. You will not get the fake lashes effect though. I like the want and the fact that it has the shape of a spray and helps applying the mascara evenly. However it tends to get too much product on the point so it is better to put the excess back (see the video below) in order to avoid the blob falling on your cheeks!

The lashes are defined and not glued together. The result is excellent!

It lasts all day, it is OK with yoga sessions (there is a little bit of raccoon eyes here, it is not as sweat proof as Kjaer Weis mascara). Easy to take off at night with a face balm or an oil based eye make up remover (sweet almond oil).




INGREDIENTS: Aloe barbadensis leaf juice*, glycerin*, acacia senegal gum, tapioca starch*, glyceryl stearate, jojoba esters, microcrystalline cellulose, stearic acid, potassium cetyl phosphate, gluconolactone, copernicia cerifera wax*, euphorbia cerifera wax, tocopherol, cellulose gum, sodium benzoate, calcium gluconate, sodium hyaluronate, maltodextrin, methyl dihydroabietate, argania spinosa shell powder, rosa gallica petal powder, daucus carota sativa root, iron oxide (CI 77499), citric acid.

*certified organic ingredient


SCENT: none


HOW TO USE IT: you have to work in layers to apply the product evenly. Start at the roots and wiggle the wand. The wand has the shape of a spiral: whilst you wiggle it also turn the wand – it sounds tricky but it is not!

Apply in layers. With one layer you get a natural look with a second layer you get a little bit of volume.




the wand has the hope of a spiral and helps applying the product evenly.




8,5g. The mascara has a sleek packaging made of metal (it does not get all dirty or full or fingertips). The tube is contained in a carton box.




Content Beauty





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