My name is Isabella and I am the “person behind” istylenotes. The name of this blog stands for Isabella Style Notes. I am passionate about beauty, health, nutrition & style. But I am also very picky and I do not take marketing fluff at face value. Over the past 20 years I have purchased lots of lotions and poisons, read lots of books, magazines and reports. I have a degree in law and two masters’ degrees. I believe that my legal background is one of the main reasons why I like searching for the truth behind the allure of the beauty/fashion/health industries. This is why you found a marketing un-hype section in this blog! Lots of people (friends, family and also strangers in the street!) stop me and ask me for info about where I bought an item, what foundation I use, how to find reliable products.
I started a YouTube channel (MissEffortlesslyChic) and over the past +5 years I was surprised as most of the viewers comments were about how honest my opinions and reviews are as it is not something that is popular nowadays with social media. I am not willing to sell my soul for free products or to make money via PR sponsorships and say that something is great even when it is not!! If I try something that I like I say it, if I don’t like it I say it as well. I am transparent and if I use affiliate links I clearly state when it is the case and will use them only if I like a product. You will see a minimum amount of banners and I am very transparent about what they are about.
I think it is time to put things back in perspective and to navigate through the ocean of fake info in a savvy and educated way. Let’s say no to fluff, disingenuous marketing and manipulative practices! Let’s be savvy consumers.
Why green beauty?
You would notice that I will refer mostly to organic products. That’s because most of the conventional products are packed full with nasty chemicals. I am also keen to support small companies and entrepreneur that started their venture because of a true passion for what they do and not because they want to make as much money as possible. Also with fashion, I prefer to support small businesses than the big brands that manufacture their products at low cost and sell them for a 1000% mark up.